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Insights e tendências sobre Design no Brasil e no Mundo!

Design

E-mail marketing é uma estratégia de marketing digital que utiliza o envio de e-mails para promover produtos, serviços ou criar relacionamentos com os clientes. Essa prática permite que empresas se conectem diretamente com seu público-alvo, oferecendo conteúdo relevante, promoções e novidades de forma personalizada. Com a possibilidade de segmentar listas de contatos e automatizar envios, o e-mail marketing se torna uma ferramenta poderosa para aumentar o engajamento, fidelizar clientes e impulsionar as vendas. Neste blog, abordaremos dicas, melhores práticas, ferramentas e tendências sobre e-mail marketing, além de estudos de caso e análises de campanhas bem-sucedidas.

A photorealistic medium-wide cinematic shot, camera positioned approximately 1–2 meters from the subject, capturing a sleek physical “API control board” on a dark wooden theater stage, covered with modular, color-coded plug-like connectors made of matte metal and acrylic, each piece cleanly interlocking to form an elegant, interconnected network pattern, clearly readable within a realistic environment. The object integrates subtle electric-purple (#7B63FF) LED accents along connector edges and seams, indicating intelligence and data flow without overpowering realism. Set in a dim, tech-noir theater environment with a rich dark-wood stage under a single focused spotlight, the surrounding auditorium fading into shadow, and a few softly blurred, realistically diverse professionals in business-casual attire standing or seated near the front row, observing the illuminated control board from the periphery. Additional practical light comes from faint floor lights at the edge of the stage and a distant, out-of-focus backstage monitor casting a cool cyan glow, creating layered reflections on the connectors and control surface. Lighting is low-key and directional, complemented by a soft integrated white spotlight from above that gently reveals form, texture, and depth of the connectors and stage, with natural shallow-to-medium depth of field, cinematic realism, neutral corporate tones with restrained neon purple accents, premium materials, ultra-detailed, 8K, no captions, no text overlays, no watermarks.

Gestão de APIs na prática: arquitetura, padrões e estratégia de produto

A gestão de APIs deixou de ser apenas um tema de integração para se tornar um pilar de arquitetura de software e de estratégia de

A photorealistic medium-wide cinematic shot, camera positioned approximately 1–2 meters from the subject, capturing a sleek physical “Nielsen heuristics” desktop totem as the hero object: a premium metallic pillar about 40 cm tall with ten stacked, slightly offset illuminated modules representing the ten usability heuristics, each module edged with subtle electric-purple #7B63FF light lines and small, engraved icon-like symbols, resting on a dark matte base placed directly on perfectly trimmed, vibrant synthetic grass, clearly readable within a realistic environment. The object integrates subtle electric-purple accents indicating intelligence or activity without overpowering realism, with gentle linear glows along the module edges and a few tiny status LEDs on the base. Set in a contemporary rooftop terrace of a SaaS company at night, with a carpet of synthetic grass, low modern lounge furniture, glass railings, and a distant city skyline washed in cool blue and muted neon reflections, a few diverse UX and product professionals in smart-casual clothing visible in the background and periphery, slightly out of focus as they collaborate around laptops and tablets, evoking a UX “pre-flight checklist” ritual before release. Lighting is low-key and practical, coming from nearby floor lamps, interior office windows, and city glow, complemented by a soft integrated white spotlight from above and slightly to the side that gently reveals the object’s form, texture, and depth, casting realistic shadows on the grass. Cinematic realism, natural shallow-to-medium depth of field, premium materials, ultra-detailed, neutral corporate tones with restrained neon purple accents, subtle Tech-Noir mood, 8K, no captions, no text overlays, no watermarks.

Heurísticas de Nielsen na prática: IA, Design System e ROI

Em 2025, a maior parte das interfaces já nasce de ferramentas com IA, clones de padrões prontos e templates de marketplace. O resultado é um

A photorealistic medium-wide cinematic shot, camera positioned approximately 1–2 meters from the subject, capturing a sleek executive command-style usability review dashboard for a financial mobile app, realized as a large glass-surfaced tabletop touchscreen panel in a modern meeting room, its surface showing multiple luminous status indicators, compact checklist-like columns, and side-by-side previews of app screens with small colored markers indicating usability issues, all clearly readable within a realistic environment. The object integrates subtle electric-purple #7B63FF accents pulsing along interface outlines, icons, and edge lighting of the device to suggest intelligence and active analysis, balanced with muted greys, deep charcoal, and soft teal so the scene stays grounded and believable. Set in a high-rise glass-walled product war room at dusk, above a distant city skyline with soft cumulus clouds and fading blue hour light visible through the windows, with a diverse group of UX, product, and engineering professionals in the background and periphery, slightly out of focus, leaning over the table, pointing at the dashboard, taking notes on laptops and tablets. Lighting is low-key and practical, coming from the glow of the dashboard and surrounding laptop screens, complemented by a soft integrated white spotlight from above that grazes the glass surface and brushed metal edges, gently revealing form, fingerprints, texture, and depth without harsh reflections. Cinematic realism, 35mm lens look, natural shallow-to-medium depth of field, premium materials, ultra-detailed, 8K, subtle Tech-Noir mood with restrained neon reflections, no floating elements, no captions, no readable text overlays, no watermarks.

Heurísticas de Usabilidade na prática para times de produto

Em muitos times de produto, a pressão por entregar rápido faz com que problemas básicos de usabilidade escapem para produção. Imagine um workshop em que

A photorealistic medium-wide cinematic shot, camera positioned approximately 1–2 meters from the subject, capturing a large circular steel bank vault door placed center stage on a dark polished wooden theater floor, slightly open to reveal meticulously stacked gold bars with crisp reflections, the vault’s solid metal texture and the shimmering gold clearly readable within a realistic environment. The object integrates subtle electric-purple accents indicating intelligence or activity without overpowering realism, such as a thin electric-purple LED ring around the vault’s outer edge and faint purple reflections on the steel and gold. Set in a contemporary Tech-Noir theater environment with a deep, dark auditorium beyond the stage, minimal stage rigging visible above, and a small diverse group of business professionals and UX designers seated or standing in the shadows of the first rows, softly blurred in the background as they observe the vault like a live product presentation. Lighting is low-key and practical, coming from an overhead stage spotlight and a few side stage lamps, complemented by a soft integrated white spotlight from above that pools on the vault and nearby floor, gently revealing form, brushed metal texture, and the depth of the gold interior while the rest of the theater recedes into moody darkness with restrained neon and electric-purple accents along architectural lines. Cinematic realism, natural shallow-to-medium depth of field, 35mm–50mm lens look, premium materials, ultra-detailed, 8K, no captions, no text overlays, no watermarks.

Histórias de Usuário em 2025: do backlog à experiência mensurável

Introdução Backlogs cheios, sprints apertadas e resultados aquém do esperado costumam ter uma raiz comum: histórias de usuário fracas ou desalinhadas com a experiência real

A photorealistic medium-wide cinematic shot, camera positioned approximately 1–2 meters from the subject, capturing a life-size polished metal and glass accessibility kiosk as the hero object, a gently curved rectangular column with a large high-contrast touch display, tactile braille strip along the edge, clearly differentiated physical buttons, and a discreet pair of over-ear headphones resting on the side, all framed by a subtle ring of electric purple #7B63FF light that suggests intelligent digital inclusion without feeling sci-fi or exaggerated, clearly readable within a realistic environment. The object integrates subtle electric-purple accents indicating intelligence or activity without overpowering realism. Set in a contemporary rooftop garden of a Brazilian corporate building at night, reimagined as a Tech-Noir space where the floor forms a stylized, colorful field of low-poly flower-shaped LED tiles interspersed with real planters and benches, overlooking a soft-focus city skyline with a few muted neon signs; in the background and periphery, a diverse group of people – an older person, a wheelchair user, and a young professional – move naturally and interact with their own devices in a candid, professional manner, slightly out of focus so the kiosk remains the main focal point. Lighting is low-key and practical, coming from the kiosk screen, the flower-shaped LED tiles, and subtle building sconces, complemented by a soft integrated white spotlight from above and slightly to the side, gently revealing form, texture, and depth on the kiosk surface and surrounding plants. Cinematic realism, 35mm lens look, natural shallow-to-medium depth of field, neutral corporate tones with restrained electric purple accents, premium materials, ultra-detailed, 8K, no captions, no text overlays, no watermarks.

Inclusão Digital no Design: acessibilidade que gera resultado

Menos de uma década atrás, falar em Inclusão Digital soava como agenda paralela, quase um projeto social separado do produto. Em 2025, dados do governo

A photorealistic medium-wide cinematic shot, camera positioned approximately 1–2 meters from the subject, capturing a large brushed-gold master gear resting firmly on a worn wooden painter’s palette thick with colorful oil paints, surrounded by smaller interlocking steel gears partially embedded in the dried paint, clearly readable as a physical centerpiece symbolizing a central API integration hub orchestrating multiple systems within a realistic environment. The object integrates subtle electric-purple (#7B63FF) accents indicating intelligence or activity without overpowering realism, such as faint luminous lines tracing along the teeth of the main gear and delicate reflections of purple light on the oily paint. Set in a dimly lit contemporary tech office at night with a Tech-Noir atmosphere, the palette and gears sit on a sleek dark desk in front of multiple monitors showing soft, abstract data flows and dashboards (no legible text), neon city lights filtering through a window, scattered peripherals and cables hinting at an active integration workspace, with natural human presence in the background or periphery as a few out-of-focus diverse professionals collaborate around screens and whiteboards. Lighting is low-key and practical, coming from the monitors, a nearby desk lamp and distant city glow, complemented by a soft integrated white spotlight from above that gently reveals the metallic texture of the gears, the glossy thickness of the oil paints and the grain of the wooden palette, adding depth and subtle shadows. Cinematic realism, 35mm lens look, natural depth of field with the hero object in sharp focus and the office environment softly blurred, premium materials, ultra-detailed, 8K, no captions, no text overlays, no watermarks.

Integração via API em 2025: arquitetura, código e decisões práticas

A maioria das empresas brasileiras já sente na pele o limite de planilhas, exports manuais e integrações frágeis entre sistemas. Enquanto isso, o volume global

A photorealistic medium-wide cinematic shot, camera positioned approximately 1–2 meters from the subject, capturing a premium, waist-height augmented-reality sand table that manifests Human–Computer Interaction as a physical interface: fine pale sand sculpted into gentle topography, a semi-transparent glass control panel emerging from the surface, with subtle holographic widgets and data layers hovering just above the sand, gesture and eye-tracking sensors seamlessly embedded along the dark metal frame, and delicate electric-purple (#7B63FF) light trails coursing through the sand and around the holograms to indicate live, intelligent activity, all with realistic materials, clean geometry, and clearly readable details. The object integrates subtle electric-purple accents indicating intelligence or activity without overpowering realism. Set in a dimly lit mixed-reality innovation lab at night, with glass walls revealing a soft-focus city skyline, large monitors and AR headsets resting on nearby desks, scattered physical prototypes and cables adding believable clutter, and a small diverse group of UX and product designers in the background wearing understated AR glasses, casually gesturing and observing the sand table while remaining clearly secondary to it. Lighting is low-key and practical, coming from the glow of screens, the holographic panel, and a soft integrated white spotlight from above and slightly to the side, gently revealing form, texture, and depth across the sand, glass, and metal surfaces while casting subtle reflections on the floor. Cinematic realism, natural shallow-to-medium depth of field, neutral corporate tones with restrained electric-purple neon accents creating a refined Tech-Noir atmosphere, premium materials, ultra-detailed, 8K, no captions, no visible text or UI labels, no watermarks.

Interação Humano-Computador em 2025: do toque ao pensamento

Vivemos um momento em que a Interação Humano-Computador deixou de ser apenas clicar em botões em uma tela. Do mobile banking ao óculos de realidade

A photorealistic medium-wide cinematic shot, camera positioned approximately 1–2 meters from the subject, capturing a refined real-world hero object: a set of premium physical interface-design tiles, glossy white and deep charcoal acrylic cards representing minimal UI panels, buttons, charts, and bento-grid dashboard blocks, arranged in a precise, harmonious isometric composition on a matte gray soapstone surface atop a sleek workstation, each tile clean, icon-free and copy-free, their edges catching subtle electric-purple #7B63FF accents indicating intelligent digital activity, clearly readable within a realistic environment. The object integrates subtle electric-purple accents indicating intelligence or activity without overpowering realism. Set in a contemporary tech-noir UX design studio at night, with a large monitor and laptop screens glowing softly in the background, hints of a distant cityscape through a high-rise window, glass walls and dark cabinetry, and a few out-of-focus, diverse professionals collaborating around the workspace in the periphery. Lighting is low-key and practical, coming from screen glow and a desk lamp, complemented by a soft integrated white spotlight from above and slightly to the side, gently revealing the stone texture, reflections on the acrylic tiles, and fine material details while the background falls into a gentle blur. Cinematic realism, 35mm lens look, natural shallow depth of field, neutral corporate color palette with restrained neon purple accents, premium materials, ultra-detailed, 8K, no on-screen text, no captions, no watermarks.

Como a estética pode multiplicar o desempenho da sua interface em 2025

Como a estética pode multiplicar o desempenho da sua interface em 2025 Introdução Sua marca hoje é, na prática, a interface que o usuário toca

A photorealistic medium-wide cinematic shot, camera positioned approximately 1–2 meters from the subject, capturing a sleek glass-and-metal control dashboard as the hero object, rising from the highest step of a pristine three-tier white awards podium, the dashboard filled with neatly structured UI panels, cards and charts arranged in a harmonious, slightly isometric-inspired composition, symbolizing user interface as a strategic product asset, with subtle electric-purple #7B63FF accents tracing key elements and edges to indicate intelligence and activity without overpowering realism. Set in a refined Tech-Noir corporate award stage inside a modern conference hall, with a dark, minimalist backdrop, soft ambient glow from distant LED walls and monitors, and a hint of a futuristic city skyline through a high window in the background; a small group of diverse professionals in business attire stands and moves naturally at the periphery, slightly out of focus, observing the podium and conversing quietly. Lighting is low-key and practical, mixing the cool glow of interfaces with a soft integrated white spotlight from above and slightly to the side, gently revealing the form, texture and depth of the podium and the dashboard’s premium materials, with natural reflections on glass and brushed metal. Shot on a 35mm lens with shallow-to-medium depth of field for cinematic realism, neutral corporate color palette with restrained neon purple accents, natural grain, ultra-detailed surfaces, 8K resolution, no captions, no visible UI copy, no logos, no watermarks.

Interface do Usuário em 2025: como ligar design a resultado de negócio

Em 2025, a forma como o usuário interage com telas, voz e gestos define se um produto cresce ou perde espaço. A Interface do Usuário

A photorealistic medium-wide cinematic shot, camera positioned approximately 1–2 meters from the subject, capturing a refined real-world hero object: a sleek physical desktop sculpture representing a user journey, designed like a metro map with interconnected brushed-metal paths and raised station nodes, mounted on a low matte-black plinth placed on perfectly trimmed vibrant green synthetic grass; the sculpture has premium glass and aluminum finishes, with subtle electric-purple (#7B63FF) accents glowing softly along key nodes and connection points to suggest intelligent, data-driven flow, clearly readable within a realistic environment. The object integrates subtle electric-purple accents indicating intelligence or activity without overpowering realism. Set in a night-time tech company rooftop terrace with synthetic turf, glass railings and a distant corporate city skyline with soft neon reflections, giving a Tech-Noir mood; a few diverse UX and product professionals in smart-casual clothing are seen in the background in soft focus, conversing near a standing table with laptops open, their screens casting additional practical light, remaining secondary to the sculpture. Lighting is low-key and practical, coming from discreet floor-level LED strips, laptop screens and faint city glow, complemented by a soft integrated white spotlight from above and slightly to the side, gently revealing the form, texture and depth of the journey sculpture and the grass. Cinematic realism, natural shallow-to-medium depth of field with the hero object in crisp focus, 35mm lens look, neutral corporate color palette with restrained electric-purple accents, premium materials, ultra-detailed, 8K, no captions, no text overlays, no watermarks.

Jornada do Usuário em 2025: como desenhar experiências que convertem

Num cenário em que usuários instalam e desinstalam apps em minutos, ter boas funcionalidades já não basta. O que determina retenção e receita é a

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